Seattle Times Company site redesign concepts

Creative Director: Laura McAdoo

Early-stage concepts for the redesign of the Seattle Times Company's corporate site. The objective was to convey STC's active engagement with the community using bold visuals for raw, emotional impact.


In most of these examples, I explored aspects of the tagline "Where Life Unfolds" which when taken beyond the newspaper pun can also refer to daily life, historical events, and the flora of the Northwest, all represented here.

Launch Finished Site