Foliata

Foliata is a new online store specializing in gardening supplies like soil, heirloom seeds, and high-quality tools. Foliata's brand is about nostalgia, Americana, and the coastal lifestyle. The logo needed to convey all of this while remaining earthly and plant-like.

 

An anchor shape signifies the ocean and is combined with an antique "F" letterform and softened with leafy curves. The outer circle gives the feeling of an antique seal or could also represent an enclosed garden, a piece of the ocean that has been taken home.