AlgaeCal gives natural, clinically-proven solutions for women worried about osteoporosis.
When I joined in early 2017, the company had less than 20 employees and no full-time designer. Some of the challenges I faced: Conflicting style guides with inconsistent colors, overly complex web pages, and a blog that was informative yet stark to the eye.
As their senior designer, I have been refreshing the brand's style, organizing their web pages, and adding icons, infographics, and animation to what were otherwise walls of text.
Photography of active, mature women and their loved ones enjoying nature illustrates conquering the fear of bone fractures.