An interactive tool for students learning the basics of typography. Since this tool will be used in schools, the material needed to be presented in a simple, neutral way.
My roles: Concepting, wireframing, design, animation (Flash)
I adopted a modern, institutional style and used shades of gray to distinguish the navigation section. The quiz includes brief text animations to keep the mood light-hearted.
Foliata is a new online store specializing in gardening supplies like soil, heirloom seeds, and high-quality tools. Foliata's brand is about nostalgia, Americana, and the coastal lifestyle. The logo needed to convey all of this while remaining earthly and plant-like.
An anchor shape signifies the ocean and is combined with an antique "F" letterform and softened with leafy curves. The outer circle gives the feeling of an antique seal or could also represent an enclosed garden, a piece of the ocean that has been taken home.
Smith is a rustic pub in Seattle’s Capitol Hill neighborhood. This is a proposed 3-ad suite to be printed in Seattle Weekly or The Stranger.
My roles: Concepting and Photoshop
The idea here was to promote Smith’s image as an old time hunting lodge. An antique photo shows the kind of patrons that Smith’s audience feel like they might be eating amongst. References to hunting are appropriate for a pub with taxidermied animals and communicates that this is no place for vegetarians- rather it is a place to eat roasted bone marrow and bacon-wrapped dates.
CBSsports.com Franchise Football
Icons, ads, and graphic elements for an online football game. One challenge was making recognizable teams and jerseys without using any actual NFL trademarked visuals or names.
Washington State Fair ads
The Fair wanted their ads to have a little bit of subtle motion. Here are a few examples that I designed and animated for them. Flickering campfire light plays with the shadows around Alan Jackson and Flo Rida's layout looks like it's feeling the bass.
Creative Director: Shannon Carter
Zumobi needed a microsite catalog to display their mobile apps.
The site consists of a detail view for individual apps and a list view showing all apps. The distinct Zumobi fin-shape ties the two pages together visually. I designed the layout and mockups based on wireframes from the Creative Director.
Seattle Times Company site redesign concepts
Creative Director: Laura McAdoo
Early-stage concepts for the redesign of the Seattle Times Company's corporate site. The objective was to convey STC's active engagement with the community using bold visuals for raw, emotional impact.
In most of these examples, I explore aspects of the tagline "Where Life Unfolds" which when taken beyond the newspaper pun can also refer to daily life, historical events, and the flora of the Northwest, all represented here.
Web site design for Alexus, an online snowboard retailer.
After looking at snowboarding sites all over the web, I decided there are basically two styles. The first is the manufacturer site, which has bold, edgy graphics, community interaction, and casual language. These sites are fun and communicate the brand's message clearly to its audience. The second style is the retailer site, which loses the attitude and is more generic looking but is functionally solid and shoppers feel comfortable spending money there.
My goal with Alexus was to combine the best of both and end up with a retailer that looks trustworthy but also uses the visual language of the manufacturer sites to resonate better with its audience. Visitors to the site are welcomed by a large, stylized photo modeled after photography in snowboard magazines. The Alexus logo itself looks like it could be a snowboard brand with its blocky letters. Blog articles and tweets are displayed on the front page, but all shopping features are always available on the left navigation.
Evantage is Seattle Times' subscriber rewards program which is delivered in the form of email coupons.
I created new templates with the current branding and responsive functionality for use with Mobile devices.
Custom typography for an animated series. Wrathletes is a comedy-fantasy show about Gladiators in a tropical island setting. I wanted type that looked exotic without recalling any specific culture.
Mint Beauty Co.
Logo design for Mint Beauty Co, a luxurious spa for eyelash extensions and skin care products. The wide-tracked type and Deco-inspired diamond leaf forms convey the brand's sense of elegance and decadence.
The Rising Costs of Driving a Car
An infographic for Seven Figure Project about the expenses of car ownership in the UK.
Drive with Caution
An infographic for Seven Figure Project about insurance fraud in the US.