An interactive tool for students learning the basics of typography. Since this tool will be used in schools, the material needed to be presented in a simple, neutral way. I adopted a modern, institutional style and used shades of gray to distinguish the navigation section. The quiz includes brief text animations to keep the mood light-hearted.

Launch (Flash)


A logo for a new online store specializing in gardening supplies like soil, heirloom seeds, and high-quality tools. Foliata's brand is about nostalgia, Americana, and the coastal lifestyle. The logo needed to convey all of this while remaining earthly and plant-like.

The result is a fusion of all of these ideas. An anchor shape signifies the ocean and is combined with an antique "F" letterform and softened with leafy curves. The outer circle gives the feeling of an antique seal or could also represent an enclosed garden, a piece of the ocean that has been taken home.




A three-piece ad campaign for Smith, a rustic pub in Seattle's Capitol Hill neighborhood.

The idea here was to promote Smith's image as an old time hunting lodge. An antique photo shows the kind of patrons that Smith's audience feel like they might be eating amongst. References to hunting are appropriate for a pub with taxidermied animals and communicates that this is no place for vegetarians- rather it is a place to eat roasted bone marrow and bacon-wrapped dates.

These ads would run in the Stranger or Seattle Weekly, printed cheaply on newsprint, and are therefore kept light with no emphasis on color. Franchise Football

Icons, ads, and graphic elements for an online football game. One challenge was making recognizable teams and jerseys without using any actual NFL trademarked visuals or names.

Zumobi ads

Zumobi places sponsors' advertisements as interactive features within their mobile apps. Shown here are some examples I worked on showing the loading screen ad, a collapsing banner ad, and a "Brandblast" microsite. Clients included Ford, MSNBC, REI, Lexus, Dwell, Kohler, and Parenting. My role was creating brand standard advertisements using photos and logos provided by the client.

Zumobi Network

Creative Director: Shannon Carter

Zumobi needed a microsite catalog for their mobile apps. The site consists of a detail view for individual apps and a list view showing all apps. The distinct Zumobi fin-shape ties the two pages together visually. The detail view recommends related Zumobi apps the user may also enjoy.


Seattle Times Company
site redesign concepts

Creative Director: Laura McAdoo

Early-stage concepts for the redesign of the Seattle Times Company's corporate site. The objective was to convey STC's active engagement with the community using bold visuals for raw, emotional impact.

In most of these examples, I explore aspects of the tagline "Where Life Unfolds" which when taken beyond the newspaper pun can also refer to daily life, historical events, and the flora of the Northwest, all represented here.



Web site design for Alexus, an online snowboard retailer. After looking at snowboarding sites all over the web, I decided there are basically two styles. The first is the manufacturer site, which has bold, edgy graphics, community interaction, and casual language. These sites are fun and communicate the brand's message clearly to its audience. The second style is the retailer site, which loses the attitude and is more generic looking but is functionally solid and shoppers feel comfortable spending money there.

My goal with Alexus was to combine the best of both and end up with a retailer that looks trustworthy but also uses the visual language of the manufacturer sites to resonate better with its audience. Visitors to the site are welcomed by a large, stylized photo modeled after photography in snowboard magazines. The Alexus logo itself looks like it could be a snowboard brand with its blocky letters. Blog articles and tweets are displayed on the front page, but all shopping features are always available on the left navigation.


Evantage is Seattle Times' subscriber rewards program which is delivered in the form of email coupons. I created new templates with the current branding and responsive functionality for use with Mobile devices.

Launch (HTML)

Car Infographic (UK)

An infographic for Seven Figure Project about the expenses of car ownership in the UK.

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  • Precision

    Online banner ads for Precision Overhead Garage Door Service. Photography portrays a nightmare scenario to illustrate the dangers of going with less than the best.

  • Golden Glen Creamery

    Full page magazine ad for a local family-owned and operated dairy farm. To advertise their product family of cheddar cheese flavors, I expanded upon the idea of family and envisioned a sitcom scene in which each cheese flavor is a character. I worked with photographer Matthew Malcham on two separate photo-shoots to create this collage.


    An animated info-graphic about the missing third of our life. Soothing tones of blue-violet evoke a gentle slumberland and floating clouds enshroud the transitions like a mysterious dream. The illustrations are rendered in a very simplified geometric style appropriate for an information graphic. The music and narration are subdued to match the tranquil visuals.

    Contact me!

    If you have any comments, questions, or critiques, I would be happy to talk. You can use the form on the left or send me an Email: helloiano [at]

    • Seattle Times Evantage
    • Foliata
    • Precision Door
    • Fontroduction
    • Sleep Infographic Animation
    • Zumobi ads
    • CBSsports Football
    • Meet the Cheddars
    • Zumobi Network
    • Smith
    • Alexus
    • Infographic